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Download DEMO

The Survey Machine
That Plays a Game.

Transform BORING Surveys into CITY-BUILDING experience.

Get honest data, not boring answers.

BUILD YOUR ISLAND
SEE THROUGH THE DATA

Answer questions, unlock districts, and watch your personal world grow across 9 facets of life.

Access deep psychographic insights and consumer archetypes, not just demographics.

USERS
BUSINESS
START YOUR ISLAND
SEE THE DATA

Why DUHlab works?

Traditional surveys force answers.
Duhlab creates a world-building game that makes people want to participate.
The result? Honest data that reveals who people really are.

Engaging Experience
black blue and yellow textile
black blue and yellow textile

Users build their island across 9 districts, earning rewards as they go.

a man riding a skateboard down the side of a ramp
a man riding a skateboard down the side of a ramp
a man riding a skateboard down a street next to tall buildings
a man riding a skateboard down a street next to tall buildings
Honest Insights

DCA (Duhlab Consumer Archetype) reveals psychographics, not just demographics.

Buy the person, not the demographics you already have.

Business Value

Predict the future by creating it.

with

START NOW
blue and white striped round textile
blue and white striped round textile
an abstract photograph of a curved wall
an abstract photograph of a curved wall
low-angle photography of blue glass walled building during daytime
low-angle photography of blue glass walled building during daytime
Products
Company

Gamified Intelligence.

©2026 DUHLAB INFORMATION SYSTEM. ALL RIGHTS RESERVED.

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The Island

DCA System

9 Districts

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